Write your cover letter like Inigo Montoya presents himself to Count Rugen in Princess Bride:

• "Hello." - It's best to start off with some type of friendly greeting or salutation.
• "My name is Inigo Montoya." - Introduce yourself.
• "You killed my father." - Let them know why you are interested in them.
• "Prepare to die." - Let them know what you can do for them.

caveat lector